Privacy Policy

Effective Date: June 17, 2026

At livebeauty.in, we value your trust and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data when you visit our website and purchase our beauty products.

Our online store is hosted on Shopify Inc. They provide us with the e-commerce platform that allows us to display and manage our products. However, all financial checkout transactions are securely routed and processed through our integrated domestic payment partner, Paytm Payment Gateway. By using our website, you agree to the terms outlined below.

1. Information We Collect

When you visit or make a purchase from livebeauty.in, we collect certain information to provide a seamless shopping experience:

· Personal Identity Information: Name, shipping address, billing address, email address, and phone number provided during checkout or account creation.

· Payment & Transaction Information: All payments are processed securely. Your credit/debit card numbers, net banking details, wallet data, or UPI credentials are encrypted through the Payment Card Industry Data Security Standard (PCI-DSS) specifically via the Paytm Payment Gateway. We do not store or have access to your financial credentials or UPI PINs on our servers.

· Device & Technical Data: IP address, browser type, time zone, and information about how you browse the store, view products, and interact with our platform.

2. How We Use Your Information

We use your data strictly for legitimate business purposes, including:

· Processing, fulfilling, and shipping your orders.

· Providing real-time courier tracking details via email or SMS.

· Screening orders for potential risk or fraud (in line with Shopify's and Paytm's security protocols).

· Responding to customer service inquiries, order clarifications, and complaints.

· Fulfilling regulatory, statutory, and tax compliance requirements within India (such as GST invoicing and e-way bill generation).

· Sending promotional offers, only if you have explicitly opted in to receive marketing communications.

3. Data Storage and Shopify Hosting

Your general store account data, inventory details, and customer profiles are stored through Shopify’s secure data storage, databases, and the general Shopify application on servers protected by advanced firewalls and SSL encryption.

When executing a purchase, your transaction data is securely transmitted directly through the Paytm Payment Gateway. Paytm handles your payment data securely under stringent PCI-DSS compliance regulations, and transaction records are maintained only as long as necessary to complete and verify your purchase.

4. Third-Party Disclosures

We do not sell, rent, or trade your personal information. We only share your data with trusted third-party service providers to help us use your personal information, as described above:

· Logistics & Courier Partners: To deliver your packages to your destination.

· Paytm Payment Gateway: To securely validate, authorize, and execute your financial transactions (including UPI, Net Banking, Wallets, and Credit/Debit cards).

· Analytics Providers: We use Google Analytics to help us understand how our customers use livebeauty.in.

· Legal Authorities: We may share your information to comply with applicable laws and regulations in India (e.g., responding to a subpoena, search warrant, or legal request).

5. Cookies and Tracking Technologies

Because livebeauty.in is powered by Shopify, a set of standard cookies is used to ensure core storefront functionality. These include:

· Cookies to maintain your shopping session and keep items in your cart.

· Cookies to check if you are securely logged into your customer account.

· Analytical cookies to track unique visitors and store performance.

You can modify your browser settings to reject cookies, though this may prevent you from using the checkout features of our store.

6. Security of Your Data

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed. Digital data transmission on our storefront is encrypted using secure socket layer technology (SSL), and payment processing routed via Paytm is fortified with enterprise-grade AES-256 encryption alongside multi-factor bank authentication safeguards (such as 3D Secure and OTP loops).

7. Your Rights and Opt-Out Options

You have the right to access, update, correct, or request the deletion of the personal information we hold about you. You can manage your account details online or contact our support team for data deletion requests. You can also opt-out of marketing communications at any time using the "Unsubscribe" link in our emails.

8. Changes to This Policy

We reserve the right to modify this Privacy Policy at any time to reflect operational, legal, or regulatory changes. Any updates will be posted directly on this page with a revised "Effective Date."